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Research Reports

MRR 241: Effectiveness Of OPS Selamat 8/2016: An Evaluation Study

This  report  contains  evaluation  study  of  OPS  Selamat  8/2016  effectiveness.   The evaluation  was conducted  through several research  projects.  These projects  support two main indicators  of the OPS Selamat  effectiveness  i.e. road users’ perception  on enforcement and advocacy and road users’ behavioural changes. Among the measured variables are road safety information dosage, seat belt wearing, helmet wearing, child restraint system usage, traffic volume and vehicle speed. Findings of each measured variable,  according  to  the predetermined   indicators,  were  presented  in  separate chapters.  The comparative  trend of road users’ perception  and behavioural changes between and during OPS Selamat and baseline period was observed. As a result, it was found that there is an increase of road users’ perception on enforcement during OPS Selamat period. However, due to a lacking in advocacy activity during the OPS Selamat 8/2016,   no  strong  associations  between  self-reported  behaviour  towards  traffic regulation  compliance  and  road  safety  messages  can be  observed.  In  addition,  a positive change of road users’ behaviour including seat belt wearing, helmet wearing, heavy  vehicle  movement compliance  can  be  perceived  during  the  period.  These findings reveal that the OPS Selamat 8/2016 has an effect on road users but it can be further improved in order to reach a satisfactory road safety benchmark. Accordingly, some  recommendations   are  proposed   to improve   the  effectiveness   of  the  OPS Selamat,   especially   on   the   variables   that   indicate   an   alarming   percentage   of compliance.

MRR 241 Effectiveness of OPS Selamat 82016 An Evaluation Study.pdf
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